From the start of the show when you're prompted to tweet about "the road your on", then pull out your recording device and interview the person next to you, it all felt like I was back in high school at a mandatory team building exercise. The idea of this journey/road is so hackneyed. I expected more from JGL. His hotness was the only redeeming factor.
JGL introduced the concept of hitRECord as this collaborative arts community that empowered artists. The idea of communal art is great, but the idea that it could support them enough financially is ludicrous. JGL pitched hitRECord as an alternative for artists to create their own work when others aren't allowing them the same opportunities. Again, I agree it's a great artistic soundbard, but to suggest its a viable alternative for a struggling artist is absurd. JGL then tried to spin sitcom offers following a stint on 30 rock from the sun as the hardship that inspired him to create this community. There are thousands of collaborators for several pieces on their website, which is great, but dillutes any one person's work who wants to stand out or gain financial stability.
At this point it is just bells and whistles for JGL. This promo tour reinforces his passion for the arts but in the end doesn't empower the artist anymore than youtube or tumblr or other platforms. On top of that, the plugs for Sony and Levis and to constantly tweet with hash tags for #goforth or #hitRecord were a turn off. At the end of the show I felt swindled. I had paid close to $40 to basically see some videos that were all online at hitRECord, and be exposed to ads for Sony and Levis. I paid actual money to sit there and here a pitch.
So, google some pictures of JGL, watch some videos on their website, and SAVE YOUR MONEY.