Came across this in Ticketmaster and thought I'd add a couple thoughts for those considering the NFL Experience in future years.
Essentially, it's a superhuge interactive venue designed for kids to participate in different aspects of football. After all, this is the Superbowl. You're flooded with everything NFL, As a youth, it's only a matter of time before you want to kick a ball, throw a pass, or block a dummy. This is the place to do it.
Obviously, the problem is that IT"S THE SUPERBOWL. It's packed, and everyone wants a turn. As result, prepare to wait in line.
We went the Friday before Superbowl Sunday. I had two 15 yr. olds with me and they loved it., but could not participate in many of the events because of time.
My recommendations::
Go to the Experience on an earlier date then the weekend of the game if possible.
If not possible, then try to add an extra day to your trip so that you can spend more time in the venue. There may be a lot of waiting, but any sports active kid will enjoy it, and that's really part of the reason to go in the first place.... isn't it?
P.S. - Thumbs up to Indy. They did a GREAT job!